Pixel & Shelf
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Independent thinking. Practical progress.

For the people
building the brand.

We help food and beverage brands grow through retail media and paid social. And we build useful software for the people behind them.

Explore our services Meet the products
Pixel & ShelfGrowth for brands. Tools for operators.Scroll to explore

01 / The studio

Two ways to move
things forward.

Working together

Growth, with the
whole business in view.

Retail media. Paid social. New channels when they make sense. Grounded in your distribution, inventory, margins and goals.

Work with Pixel & Shelf
Built by us

Useful software.
Born from real work.

The question a dashboard can’t answer. The task that takes too many steps. We build focused products around those everyday gaps.

Find your next useful tool

02 / Services

For food & beverage brands

Your next stage.
Our kind of work.

Grow where your customers shop. We connect media strategy and day-to-day execution with the realities of your business: distribution, inventory, margin and ambition.

Explore our services

Retail media

Connect the media plan to the shelf, the store and the sale.

Paid social

Bring the offer, creative and customer journey into the same conversation.

Emerging channels

Find the next opportunity with a clear business case and a considered test.

03 / Products

Useful tools.
A life of their own.

Software built around the questions and friction we encounter in our own work. Meet the products, see what they do, and find the one that fits yours.

MadridStarts at $500/month

Observe what people stop for. Make it well. Test it honestly.

The creative workshop where your teams plan, make, review and test video ads together, from the first idea to what each test taught you.

Meet Madrid
Starts at $1,000/month

Know what your next customer really costs.

Measurement and growth economics in one place: a marketing mix model, customer payback and budget planning, with the evidence behind every number.

Meet Lovelace
Available for Mac + Chrome

Point to the change. Keep the intent.

Give your coding agent feedback right on the page. Keep the original request close, inspect what comes back, and decide when it’s ready.

Meet Editrelay
Available on Shopify

Ask with a goal. Act with more context.

Turn a business question into a purposeful survey. Compare customer audiences and attribution, then investigate the evidence behind your next move.

Meet Firsthand
Explore our products

04 / How we think

Start with the question.
Stay close to the work.

01

Understand the business.

Sales, distribution, inventory and margin belong in the same conversation as your media plan.

02

Make the useful thing.

A clearer report. A better question. A tool that removes a repetitive task. Progress should show up in the work.

03

Keep the judgment.

Data and automation should help people make better decisions. There is always a person behind the next move.