Independent thinking. Practical progress.

For the people
building the brand.

We help food and beverage brands grow through retail media and paid social. And we build useful software for the people behind them.

Pixel & ShelfGrowth for brands. Tools for operators.Scroll to explore

01 / The studio

Two ways to move
things forward.

Working together

Growth, with the
whole business in view.

Retail media. Paid social. New channels when they make sense. Grounded in your distribution, inventory, margins and goals.

Work with Pixel & Shelf
Built by us

Useful software.
Born from real work.

The question a dashboard can’t answer. The task that takes too many steps. We build focused products around those everyday gaps.

Find your next useful tool

02 / Services

For food & beverage brands

Your next stage.
Our kind of work.

Grow where your customers shop. We connect media strategy and day-to-day execution with the realities of your business: distribution, inventory, margin and ambition.

Explore our services

03 / Products

Useful tools.
A life of their own.

Software built around the questions and friction we encounter in our own work. Meet the products, see what they do, and find the one that fits yours.

FirsthandAvailable on Shopify

Ask with a goal.
Act with more context.

Turn a business question into a purposeful survey. Compare customer audiences and attribution, then investigate the evidence behind your next move.

Meet Firsthand
In development

Point to the change.
Keep the intent.

Give your coding agent feedback right on the page. Keep the original request close, inspect what comes back, and decide when it’s ready.

Meet Editrelay

04 / How we think

Start with the question.
Stay close to the work.

01

Understand the business.

Sales, distribution, inventory and margin belong in the same conversation as your media plan.

02

Make the useful thing.

A clearer report. A better question. A tool that removes a repetitive task. Progress should show up in the work.

03

Keep the judgment.

Data and automation should help people make better decisions. There is always a person behind the next move.