Put a goal behind the question.
Start with customer discovery, purchase hesitation or reasons to return. Choose who sees the question and preview the shopper experience.
Products / Built by Pixel & Shelf
Useful software.
Born from the work.
Some of our best questions turn into products. We build around the gaps we encounter as operators, then give each tool its own home and room to grow.
Surveys built around business goals.
Your customer answered.
Now it’s your move.
Start with a business goal. Understand how customers found you, what nearly stopped a purchase, or what brought them back. Compare their answers and investigate what deserves your attention next.
Explore FirsthandFind a useful difference.
Compare new and returning customers, or build your own audiences. Put customer-reported attribution beside Shopify’s analytics.
Give the answer somewhere to go.
Explore suggested investigations and their evidence. Export what you learn or connect a compatible AI assistant to keep working with your answers.
For the decisions beyond “How did you hear about us?”
See Firsthand’s features and pricing
The review loop for software made with coding agents.
Keep the intent.
See the change.
Point to the detail that needs work. Ask for a copy edit or rethink an entire page. Send your coding agent the context, then review what comes back beside your original request.
Explore EditrelayLeave the note where it belongs.
Capture an element or a whole page. Add your exact replacement, a small adjustment or a bigger idea while the context is in front of you.
Give your agent the whole request.
Collect your notes into a review round with the page and capture context attached. Keep the original intent available as the work moves forward.
You make the final call.
Inspect the returned changes and supporting evidence. Accept what looks right or reopen the note when it needs another pass.
Your browser. Your coding agent. Your call.
Meet Editrelay and follow its progressIn the workshop
The next useful thing
starts with a real problem.
We keep paying attention to the work that takes too many steps, the context that gets lost, and the questions existing tools leave unanswered.
Have one of those “there should be a better way” moments?
Tell us about it