A library for every concept.
Your team adds concepts: the hook, who it’s for and what to film. Star the best ones to build a shortlist.
Products / Built by Pixel & Shelf
Useful software.
Born from the work.
Some of our best questions turn into products. We build around the gaps we encounter as operators, then give each tool its own home and room to grow.
The creative workshop
Observe what people stop for. Make it well. Test it honestly.
Madrid is where a brand and its creative, production, media and analytics teams plan, make, review and test video ads together. Every concept has one home, from the first idea to the ad test and what it taught you.
One board from brief to final cut.
Each concept moves through brief, script, shoot, cuts and review. Approvers sign off the brief, the script and each cut.
Ready for the media buyer.
Approved cuts wait with what a media buyer needs. Record each launch with its ad IDs so results trace back to the exact cut.
Tests that feed the next idea.
Each launched ad is read against its target cost per purchase. Write down what it taught you and turn it into the next concept.
Starts at $500/month. Every engagement is scoped to your brand.
Visit madridnotebook.comMeasurement and growth economics for consumer brands.
Starts at $1,000/monthEvery number
has a receipt.
Know what your next customer really costs.
Lovelace is our measurement and growth-economics platform. It brings your ad platforms, storefronts and costs into one place to show which channels drove new customers, how long those customers take to pay back, and where to put the next dollar. It reads from your accounts and never changes them.
What each channel added.
A Bayesian marketing mix model estimates how many new Shopify customers each channel drove, as a likely range with an evidence grade instead of a single guess.
When new customers pay back.
Follow each month’s new customers through their contribution and payback, on Shopify, on Amazon and across both.
Where the next dollar goes.
See whether to scale, cut or test each channel. Compare up to four budget scenarios against today, then track pacing against the plan.
Show your work.
Hover any number for its definition, window, sources and label. We present each briefing in your meeting, with a PDF to keep.
Starts at $1,000/month. Every engagement is scoped to your brand.
Visit lovelacemeasurement.comThe review loop for software made with coding agents.
Keep the intent. See the change.
Point to the detail that needs work. Ask for a copy edit or rethink an entire page. Send your coding agent the context, then review what comes back beside your original request.
Leave the note where it belongs.
Capture an element or a whole page. Add your exact replacement, a small adjustment or a bigger idea while the context is in front of you.
Give your agent the whole request.
Collect your notes into a review round with the page and capture context attached. Keep the original intent available as the work moves forward.
You make the final call.
Inspect the returned changes and supporting evidence. Accept what looks right or reopen the note when it needs another pass.
Your browser. Your coding agent. Your call.
Visit editrelay.appSurveys built around business goals.
Available on ShopifyYour customer answered. Now it’s your move.
Start with a business goal. Understand how customers found you, what nearly stopped a purchase, or what brought them back. Compare their answers and investigate what deserves your attention next.
Explore FirsthandPut a goal behind the question.
Start with customer discovery, purchase hesitation or reasons to return. Choose who sees the question and preview the shopper experience.
Find a useful difference.
Compare new and returning customers, or build your own audiences. Put customer-reported attribution beside Shopify’s analytics.
Give the answer somewhere to go.
Explore suggested investigations and their evidence. Export what you learn or connect a compatible AI assistant to keep working with your answers.
For the decisions beyond “How did you hear about us?”
See Firsthand’s features and pricingIn the workshop
The next useful thing
starts with a real problem.
We keep paying attention to the work that takes too many steps, the context that gets lost, and the questions existing tools leave unanswered.
Have one of those “there should be a better way” moments?
Tell us about it